Ather Energy / Audio Visual

At Ather Energy, audio & video pieces played a pivotal part in visualising the different messages we wished to communicate. I was part of the core team that was working on ideating, scriptwriting, art directing and producing videos for multiple scales & media.

Advertising / Scriptwriting / Filmmaking / Art Direction / Project Management

Date
2018 - 2021

This video was a part of a series, where we were teasing features for the new release, in this case, the snapdragon.

Team
In-House Design at Ather

My Contribution
Ideation, Art Direction, Stop Motion, Post Processing

This video was a part of a series, where we were teasing features for the new release, in this case, the new colour variants of the 450X.

Team
In-House Design at Ather

My Contribution
Ideation, Art Direction, Photography

This video was a part of a series, where we were teasing features for the new release, in this case, the new sport mode of the 450X.

Team
In-House Design at Ather

My Contribution
Ideation, Art Direction

This video was a part of a series, where we were teasing features for the new release, in this case, the new platform for the vehicle.

Team
In-House Design at Ather

My Contribution
Ideation, Art Direction, Photography

This was a video that we ideated on where we celebrated the invite codes as a mark of doing their job.

Team
In-House Design at Ather

My Contribution
Ideation

This was the master teaser video which celebrated the 450X and gave hints for new announcements, while using memes and gifs to communicate through sattire.

Team
In-House Design at Ather

My Contribution
Ideation, Art Direction, Production

This was the launch video for the nationwide release of the flagship product the Ather 450X.

Team
In-House Design at Ather & Eleven Elements Production

My Contribution
Ideation

This was a tiny video to celebrate the victory of a few awards from the Kyoorius Design Yatra for the team at Ather.

Team
Samvidh Ramanathan, Tonoy Sarma

My Contribution
Ideation, Art Direction, Production

This was a video produced to communicate the release of Ather’s platform, Ather Stack, a unique platform for electric vehicles which showcases the intelligence at the intersection of hardware and software.

Team
Samvidh Ramanathan, Journey Man Production

My Contribution
Scriptwriting, Ideation, Art Direction